The Washington Post sat down a bunch of young people to try to get a sense of how they might improve circulation among this advertiser-favored demographic. The conclusion? They can't.
When the Post offered to deliver the paper to the panelists' doorsteps for free, they said they still wouldn't want to subscribe because - wait for it - they didn't like the thought of all that newspaper piling up around the house.
All in all, they'd really rather be getting their news online. It's free, there's a great selection, and it doesn't make a mess. So... that hissing you're hearing? It's the sound of market capitalization slowing leaking out of the inflated bubbles that are the NYT, Times-Mirror, WaPo, & Co.
From the Wired News Story.
Subscribe to:
Post Comments (Atom)
1 comment:
Absolutely. I still grudge the space to the weekly magazine subscriptions I have -- and a newspaper? Heck, I hate buying the things to bring them home. Who needs 'em after 24 hours, if that long? They're messy.
Buh-bye papers.
Post a Comment