Bush's New Ad

In Bush's new ad, he's shown sitting next to a silent Laura, and he says:

"I just can't imagine the agony of a parent, trying to make the decision which child to pick up first on September 11."

You know, there were many buildings targeted on September 11th, but day care centers were not among them. The tactic we're seeing here: Bush is emotionalizing the issue, basing his plea in shared emotions with families, rather than actual reason.
It's the famed CHEWBACCA DEFENSE. How do you attack it? Of COURSE, someone straining to pick up their kids on that day must have felt awful. But that's not an issue directly addressible in the national poltical sphere, except to make sure Sept 11 never happened.