The WaPost has an article describing the celebrities showing up for the NBA finals.
What's freaky about this is: the article quotes Jackie Chan, saying that studio executives told him to go to the game, so he came -- otherwise he would never be there.
Why go? "Chan and Coogan were publicizing their upcoming film, a remake of 'Around the World In 80 Days.' The actors got their plug in when ABC showed them sitting courtside together and mentioned the movie. Disney, the studio that produced Chan's film, also owns ABC."
Now THAT's synergy.
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