Tuesday, June 07, 2005

New Slant on Mortgage Spam

One of the odd aspects of buying a first house in this Age of the Internet is that it gives you a whole new perspective on the vast "mortgage loan application" category of spam. For example, here is the actual text of an email I received from our real-life lender last week:
Subject: WOOO HOOOO!!!
The rates are in for today!!!!! 5.125% NO POINTS and NO ORIGINATION!!!!! Betcha I beat whoever the other bank is!
And you know - out of sheer habit I nearly deleted it...

1 comment:

Unknown said...

So, it was already implied by Derek's note - but, I did check with him. That was a real email from an actual mortgage broker who he was communicating with.

Which, actually, confirms that they write their own spam. Kind of a form letter at this point, I guess.

Couldn't you see that in business schools? "When writing a client, it's important to grab their attention with a Subject line, like 'WOOOOOO HOOOO!!!!! 5.215% NO CLOSING NO POINTS!!!! TODAY ONLY'"