Subject: WOOO HOOOO!!!And you know - out of sheer habit I nearly deleted it...
The rates are in for today!!!!! 5.125% NO POINTS and NO ORIGINATION!!!!! Betcha I beat whoever the other bank is!
Tuesday, June 07, 2005
New Slant on Mortgage Spam
One of the odd aspects of buying a first house in this Age of the Internet is that it gives you a whole new perspective on the vast "mortgage loan application" category of spam. For example, here is the actual text of an email I received from our real-life lender last week:
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So, it was already implied by Derek's note - but, I did check with him. That was a real email from an actual mortgage broker who he was communicating with.
Which, actually, confirms that they write their own spam. Kind of a form letter at this point, I guess.
Couldn't you see that in business schools? "When writing a client, it's important to grab their attention with a Subject line, like 'WOOOOOO HOOOO!!!!! 5.215% NO CLOSING NO POINTS!!!! TODAY ONLY'"
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