Monday, May 10, 2004

Yet Again, No Movie Marketing Savvy

Some of you might remember back when I lost my shirt on the Hollywood Stock Exchange, betting heavily against a total box office of >$80M for the done-up flimsy-premise movie "The Matrix". Hadn't we already seen Keanu flop as an action hero?

And here I go again -- seeing what looked like no premise, dismal eye candy, and a hodge-podge plot, as well as a dorky name -- I was calling for an early grave for VAN HELSING. And then it cleared $54M in weekend opening box office.

Meanwhile, I've been encouraging everyone to run out and see "Dogville" and "Kill Bill Vol 2."

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