Apparently, it's now the law that Presidential Candidates, appear in their ads, identify themselves, and declare that they approved the message of their commercials. So far, of the ads I've seen, the candidate has been shown, facing the camera, stating "I approved this message." It's pointed out in the article above that this may well limit negative campaigning ("George Bush is a no-account dirty rotten son-of-a-bitch, and I approved this message" is probably not going to endear one to the electorate).
This is a good trend.
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